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Wendy Louie New Media Marketing Manager Random House Children's Books |
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Wendy Louie currently manages new online initiatives at Random House
Children's Books. Wendy played an integral role in driving online awareness
to major book properties including Magic Tree House, Sisterhood of the
Traveling Pants, Little Golden Books, Dr. Seuss as well as authors such as
Christopher Paolini, Judy Blume, Tamora Pierce, and Jerry Spinelli.
Recognizing the sophistication and savvy-ness of today's youth, Wendy has
been able to lead new and innovative ideas that engage and immerse both
children and teens. Wendy is currently working on new projects within the
youth market that involves the latest in mobile marketing, WOMMA, social
networks, virtual worlds, in-game advertising, and ARGs.
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