virtual worlds 2008

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Conference Schedule
Thursday, April 3, 2008

7:30 am
9:00 am
Registration and Networking
9:00 am
10:30 am
Welcome and Virtual Worlds 2008
 
- Christopher V. Sherman, Executive Director, Virtual Worlds 2008
Keynote
 - Charles Scothon, General Manager & SVP, Girls Mattel Brands Mattel, Inc. 
 - Rosie O’Neill, Senior Brand Manager, Barbie Tech Mattel, Inc.  

Kids and Teens

Marketing and Entertainment

Virtual Law Conference

Enterprise
Round Tables

Technology &
Results
  Room 1 Room 2 Room 3 Room 4 Room 5
10:30 am
11:00 am
Networking Break and Demos
11:00 am
12:00 pm

The Evolution of the Toy Industry:
Retail, Virtual Worlds and Kids

Virtual Worlds By The Numbers
Today and The Future
Virtual Law introduction
from the Co-Chairs and Keynote
The Top Ten Things a Brand Should Know about Virtual Worlds
 
12:00 pm
1:00 pm
Lunch and Demos
1:00 pm
2:00 pm
Kids and Tweens:
Why Virtual Worlds Are The New Saturday Morning TV
Virtual Worlds
Platform Shootout
Intellectual Property Enforcement
 

Stardoll: The Next Level of Engagement

2:00 pm
2:30 pm
Networking Break and Demos
2:30 pm
3:30 pm
Teen Virtual Worlds
Reaching Teens in Virtual Hangouts

Taking Entertainment Brands
to Virtual Worlds
Legal Issues in Virtual Currency
Enterprise Applications for Virtual Worlds: 3D Command and Data Centers for Network Operations Introducing Electrotank® Universe Platform
3:30 pm
4:00 pm
Networking Break and Demos
4:00 pm
5:00 pm
Keynote
Sibley Verbeck, CEO,
The Electric Sheep Company
Legal Issues in Virtual Property
   

 

5:00 pm
6:00 pm
Evening Reception
 
View exciting virtual worlds demos and have a drink.

 

Friday, April 4, 2008

8:00 am
9:00 am
Registration and Networking
9:00 am
10:30 am
Welcome and Virtual Worlds 2008 Main Keynote
 
- Christopher V. Sherman, Executive Director, Virtual Worlds 2008
Keynote
 - Jeffrey B. Yapp, Executive Vice President, MTV Networks Music And Logo Enterprise Group
 - Kyra E. Reppen, Senior Vice President & General Manager, Neopets
 

Kids and Teens

Marketing and Entertainment

Virtual Law Conference

Enterprise
Round Tables

Technology &
Results
  Room 1 Room 2 Room 3 Room 4 Room 5
10:30 am
11:00 am
Networking Break and Demos
11:00 am
12:00 pm

Advertising Strategies
In Virtual Worlds

MTV Networks:
Case Study
Featuring Ford Models
and Elizabeth Arden
12:00 pm
1:00 pm
Lunch and Demos
1:00 pm
2:00 pm
Case Study: BarbieGirls.com
Branded Virtual Goods
Winning Strategies to Optimize Online Revenues - Leading initiatives in MMOGs/Virtual Worlds
2:00 pm
2:30 pm
Networking Break and Demos
2:30 pm
3:30 pm
Case Study: Mobile Virtual Worlds Strategy - A Look at Mini-Friday

3pm:  Case Study: Virtual Worlds Promotion Strategies of Rapper 50 Cent
The Evolution of Games
and Social Networks
Ethical Practice & Concerns for Attorneys and Business Executives
in Virtual Worlds
Real Results from Virtual Advertising - A New Generation Advertises in the Virtual World
3:30 pm
4:00 pm
Networking Break and Demos
4:00 pm
5:00 pm
Case Study: Business Models
of Whyville.net
The Rise of User
Generated Virtual Worlds
 

 

Virtual Worlds 2008 is produced by Virtual Worlds Management, a division of Show Initiative, LLC

 

Copyright © 2003 - 2008 Show Initiative, LLC All rights reserved.  Virtual Worlds Conference, Virtual Worlds Expo, Virtual Worlds Conference and Expo, Virtual Worlds Management, Virtual Worlds Fall, Virtual Worlds Spring, Virtual Worlds 2008, VW08, Virtual Worlds Connect, Virtual Worlds Passport, Virtual Law Conference are trademarks of Show Initiative, LLC.