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Lead Sponsor
Gold Sponsors
Running Concurrently with
Virtual Worlds 2008
 |
|
Kids and Teens
| Marketing and
Entertainment |
Virtual Law |
Enterprise |
Technology
Schedule: Technology and Results
Room 5
Thursday, April 3, 2008
| 7:30 am 9:00 am |
Registration and Networking |
| 9:00 - 10:30 am |
Welcome and Virtual Worlds 2008 Main Keynote
- Christopher V. Sherman, Executive Director, Virtual Worlds 2008
Keynote
-
Charles Scothon,
General Manager & SVP, Girls Mattel Brands Mattel, Inc.
-
Rosie O’Neill,
Senior Brand Manager, Barbie Tech Mattel, Inc. |
| 10:30 - 11:00 am |
Networking Break and Demos |
| 11:00 - 12:00 pm |
no session at this time.
|
| 12:00 - 1:00 pm |
Lunch |
| 1:00 - 2:00 pm |
Stardoll: The Next Level of Engagement
Virtual worlds have quickly evolved into one of the most
engaging marketing platforms on the Web. Index Ventures- and Sequoia
Capital-backed Stardoll has emerged as a leader in the space,
presenting brands with a unique opportunity to develop deep and
seamlessly integrated campaigns in a vibrant community of more than
15 million members across more than 200 countries. This session
explores how Stardoll has effectively partnered with the likes of
DKNY, Sephora, Disney, Fox Walden, Heidi Klum, Faith Hill and
Dualstar Entertainment Group to deliver creative, compelling and
engaging marketing programs.
|
| 2:00 - 2:30 pm |
Networking Break and Demos |
| 2:30 - 3:30 pm |
Introducing Electrotank® Universe Platform
Electrotank Universe Platform™ (EUP) is a flexible platform
used to create unique virtual worlds. In this session you will be
introduced to EUP and will get a glimpse into how it can be used to
shave months off of development time while providing unprecedented
flexibility and performance.
Speakers: Robert Firebaugh, Michael Grundvig,
and Jobe Makar |
| 3:30 - 4:00 pm |
Networking Break and Demos |
| 4:00 - 5:00 pm |
Keynote
Sibley
Verbeck,
CEO,
The Electric Sheep Company
|
| 5:00 - 6:00 pm |
Evening Reception
View exciting virtual worlds demos
and have a drink. |
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| |
Friday, April 4, 2008
| 7:30 am 9:00 am |
Registration and Networking |
| 9:00 - 10:30 am |
Welcome and Virtual Worlds 2008
Main Keynote
- Christopher V. Sherman, Executive Director, Virtual Worlds Conference
Keynote
- Jeffrey B. Yapp,
Executive VP, MTV Networks Music And Logo Enterprise Group
- Kyra E. Reppen, Senior Vice
President & General Manager, Neopets
|
| 10:30 - 11:00 am |
Networking Break and Demos |
| 11:00 - 12:00 pm |
MTV Networks: Case Study Featuring Ford Models and Elizabeth
Arden
For the ultimate case study in how to bring a brand to life
in-world, MTV Networks, Ford Models and Elizabeth Arden present a
panel discussion that demonstrates what happens when three iconic
brands team up to create a deeply immersive experience for virtual
world users. Representatives will discuss the first-ever M by Mariah
Carey's "Virtual Ford Model Search," which helped crown the new face
of MTV's Virtual Hills. In this interactive session, hear directly
from marketers and media execs who can offer first-hand tips about
how to create meaningful and engaging in-world initiatives and how
to extend that campaign to 2D environments and to the television
screen, generating even further exposure for the brands.
|
| 12:00 - 1:00 pm |
Lunch |
| 1:00 - 2:00 pm |
Winning Strategies to Optimize Online Revenues - Leading
initiatives in MMOGs/Virtual Worlds
Listen to leading MMOG/virtual worlds thinkers present winning
strategies regarding business models, user experience, worldwide
reach, billing solutions, lessons learned, current issues and fraud
prevention. Hosted by Paynova.
- Tomas Nörgaard, Vice President Sales, Paynova
- John Bates, Evangelist, Mindark
- Karl Alberts, VP Emerging Markets, Paynova
- Robert Chi Tau Lai, Chief Scientist, Beijing Cyber Recreation
District
- Wanda Gregory, VP Executive Producer, Flowplay
|
| 2:00 - 2:30 pm |
Networking Break and Demos |
| 2:30 - 3:30 pm |
Real Results from Virtual Advertising:
A New Generation Advertises in the Virtual World
With traditional advertising in turmoil over
ever-diminishing returns, how far-reaching will advertising in
virtual worlds be? Immerse yourself in this fascinating discussion
on the new way that products and brands will deliver their messages
in the virtual world and how that translates into real- world brand
awareness and sales. The discussion will focus on “push vs pull”
advertising methodologies, “Empowered Engagement,” and effective
marketing strategies that mutually benefit both advertiser and user.
Additional coverage includes the use of true metrics and visitation
analytics and how they can effectively measure Returns on both
Investment and Objectives as well as open new doors for sales only
viable in a virtual world. An open discussion with the panelists
follows a brief presentation.
- Gregory Houston, Co-founder, Slippcat
- Jared Freedman, President, Code4Software
- Antony van Zyl, Managing Director, Slippcat
|
| 3:30 - 4:00 pm |
Networking Break and Demos |
| 4:00 - 5:00 pm |
no session at this time, in this track. |
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