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Lead Sponsor
Gold Sponsors
Running Concurrently with
Virtual Worlds 2008
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Kids and Teens
| Marketing and
Entertainment |
Virtual Law |
Enterprise |
Technology
Schedule: Marketing and
Entertainment in Virtual Worlds
Room 2
Thursday, April 3, 2008
| 7:30 am 9:00 am |
Registration and Networking |
| 9:00 - 10:30 am |
Welcome and Virtual Worlds 2008 Main Keynote
- Christopher V. Sherman, Executive Director, Virtual Worlds 2008
Keynote
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Charles Scothon,
General Manager & SVP, Girls Mattel Brands Mattel, Inc.
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Rosie O’Neill,
Senior Brand Manager, Barbie Tech Mattel, Inc. |
| 10:30 - 11:00 am |
Networking Break and Demos |
| 11:00 - 12:00 pm |
Virtual Worlds By The Numbers: Today and The Future
This session takes a close look at the platforms currently available
to marketers and content holders and goes into detail on
demographics, user numbers and user behavior. Also the
analysts polish their crystal balls and provide forecasts for the
platforms and the industry going forward.
Yuanzhe (Michael) Cai, Director,
Broadband & Gaming, Parks Associates
Jack Myers, President, Myers
Publishing, LLC
Joey Seiler, Staff Reporter,
VirtualWorldsNews.com (moderator) |
| 12:00 - 1:00 pm |
Lunch |
| 1:00 - 2:00 pm |
Virtual
Worlds
Platform Shootout
Second Life, There.com, Icarus, Multiverse, Metaplace,
IMVU, Flash-based Web worlds, and more.... The number of platforms
available to companies seeking to create a virtual presence is
booming. This session features top independent developers
discussing the strengths of the leading virtual worlds platforms and
how they compare for creating virtual entertainment environments as
well as supporting business models and revenue generation.
John Swords, The Electric Sheep Company
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| 2:00 - 2:30 pm |
Networking Break and Demos |
| 2:30 - 3:30 pm |
Taking Entertainment Brands
to Virtual Worlds
So how do you take an existing entertainment franchise to
the virtual world? What are the expectations? How do you leverage
existing audiences to drive new revenue streams? What are the
hurdles? How do you create a compelling virtual environment that
does justice to the original content and yet is fresh, engaging and
entertaining to participants? This session, designed specifically
for content owners, will answer all these questions and more.
Ben Richardson, VP Business Development,
Makena Technologies
Gregory M. Weinberg, EVP Business Development, Icarus Studios
Valerie Williamson, VP of Marketing and
Biz. Dev., The Electric Sheep Company
Corey Bridges, Co-founder,
Executive Prod.,
The Multiverse Network (moderator)
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| 3:30 - 4:00 pm |
Networking Break and Demos |
| 4:00 - 5:00 pm |
Keynote
Sibley
Verbeck,
CEO,
The Electric Sheep Company
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| 5:00 - 6:00 pm |
Evening Reception
View exciting virtual worlds demos
and have a drink. |
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Friday, April 4, 2008
| 7:30 am 9:00 am |
Registration and Networking |
| 9:00 - 10:30 am |
Welcome and Virtual Worlds 2008
Main Keynote
- Christopher V. Sherman, Executive Director, Virtual Worlds Conference
Keynote
- Jeffrey B. Yapp,
Executive VP, MTV Networks Music And Logo Enterprise Group
- Kyra E. Reppen, Senior Vice
President & General Manager, Neopets
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| 10:30 - 11:00 am |
Networking Break and Demos |
| 11:00 - 12:00 pm |
Advertising Strategies
In Virtual Worlds
As in any successful advertising and sponsorship campaign,
brands need to associate themselves with high quality virtual worlds
content that allows them to engage with consumers effectively and on
their own terms. In 2007's rush to participate in virtual worlds,
many brands forgot that principle and hurried to build their own
virtual world identities only to remember that they weren't in the
content business. This session provides detailed insight on how to
create successful advertising and sponsorship strategies within
virtual worlds and achieve your objectives.
Teemu Huuhtanen,
President, NA & EVP Habbo Business,
Sulake Corporation Ltd.
Greg Verdino, Chief Strategy
Officer, crayon (moderator)
Samantha Skey, EVP,
Strategic Marketing Group Alloy Media + Marketing
Alexis Rodriguez, Vice
President of Integrated Marketing, MTV Networks
Antony van Zyl, Managing
Director, Simuality
Michael Wilson, CEO, Makena
Technologies
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| 12:00 - 1:00 pm |
Lunch |
| 1:00 - 2:00 pm |
Virtual Goods and Branded Virtual Goods: The New Way to
Revenue
How do you generate revenue from your brand online? Think
differently. Kids and adults are now spending millions of dollars
every month on virtual items to outfit their avatars, virtual homes
and even their Facebook pages. The next big way to extend revenue
generation from your brand is a $1 at time. Just as ringtones have
created billions of dollars in new revenue for the music industry,
branded virtual items offer content owners a similarly new
monetization opportunity. But wait there’s more: Branded Virtual
Items offer brand advertisers a new method of engagement and
awareness in virtual world environments without the hassles of large
scale virtual world builds, offering huge savings and fantastic
reach.
Giff Constable, Chief Operating
Officer, The Electric Sheep Company
Craig Sherman, CEO, Gaia
Online
Ginsu Yoon, VP of Business
Affairs, Linden Lab
Reuben Steiger, CEO, Millions of Us
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| 2:00 - 2:30 pm |
Networking Break and Demos |
| 2:30 - 3:30 pm |
The Evolution of Games
and Social Networks: Virtual Worlds Everywhere. With the planned
introduction of Sony's Home for the PlayStation3 and multiple
virtual worlds providers now creating widgets for Facebook, Bebo,
and other social networks, we're seeing virtual worlds reach out to
every part of the Web and consumer life. This session offers a
detailed understanding of how virtual worlds are taking advantage of
these emerging distribution formats and how you can leverage Virtual
Worlds Everywhere.
Andrew (Roo) Reynolds,
Metaverse Evangelist, IBM (moderator)
Mark Limber, Product Manager,
Google, Inc.
Sean Ryan, CEO, Meez
Christian Lassonde,
President & CoFounder, Millions of Us
Susan Panico, Senior Director, PLAYSTATION Network, Sony Computer
Entertainment America
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| 3:30 - 4:00 pm |
Networking Break and Demos |
| 4:00 - 5:00 pm |
The Rise of
User
Generated Virtual Worlds
Just as MySpace, Facebook, Bebo and other social networking
sites have boosted the proliferation of user-generated content and
personal spaces, new virtual worlds technologies offer consumers the
opportunity to not only play in a virtual world, but create their
own. As a content provider or brand advertiser, how do you
capitalize on the phenomenon when everyone has their own virtual
world?
Mark Zohar, Founder and
Senior Vice President, SceneCaster
Peter Haik, CEO & Co-Founder,
Metaversatility, Inc. (moderator)
Bruce Joy, CEO & Co-Founder,
VastPark
Jason Hable, Director
of Business Development, Areae
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